The Gospel reading comes from John 3: God so loved the world that he gave his only-begotten Son, so that everyone who believes in him might not perish but might have eternal life. For God did not send his Son into the world to condemn the world, but that the world might be saved through him. Perhaps the world just doesn't get it, for its people only want to focus upon living their life and keep their "freedom" on earth. Surely they should know that life on earth will end, that God wants to give them life after death, and that once saved, you are truly set free. John gave the verdict later in the same reading: people preferred darkness to light because their works were evil. I think he nailed it on the head.