When you go up to receive the ashes on the forehead, the words you hear are "Remember, man, you are dust and to dust you will return." The message is clear as a bell and irrefutable. We have the physical body and the soul. The body will only last a brief moment on earth, but the soul is imperishable. We automatically take care of our body, but don't think much about the soul. Shouldn't the priorities be taking care of the soul first and foremost and then the body? Ash Wednesday is a good wake-up call for many of us.