Some Catholics in business try to hide the fact that they are Catholic for fear that it may turn some of their customers off and lose them. In Matthew 7, Jesus said, "As you judge, so will you be judged, and the measure with which you measure will be measured out to you." Again, in Matthew 10, he said, "Whoever denies me before others, I will deny before my heavenly Father." Fair enough. Then obviously, if we are ashamed of letting others know that we follow Christ, he will be ashamed of us later. True Christians are always proud of their faith and live their lives fearlessly in the Lord.