Loving God is serious business. Take the people who play the stock market. They attend workshops, subscribe to newsletters, read the bulletin boards, keep up with market analyses, make sure that they have the latest technical tools, and watch the market like a hawk. West Coast players even get up extra early in the morning just to wait for the market to open. Isn't loving and serving God at the least just as important? Seriously, we really should love God as if our life is at stake. As a matter of fact, our eternal life does depend upon our effort! The stock traders or investors lose most of the time despite their diligence and acumen, but those who love God seriously is assured of great rewards in the end.