It is our human nature to search for things that satisfy us better all the time. For example, we look for better tools, upgrade our computers, find the latest gadgetry, build more comfortable houses, etc. So, why not go straight to God first, who can provide the most satisfaction? This is what Jesus talked about: "Drink the living water given by him and you'll never thirst again." Start at the top end to get the most out of life. Smart move.