I was telling a friend something. That something was true and appropriate for the moment as it illustrated a point relevant to the topic we were on. I realized that telling the story would reveal the fact that I was involved in a ministry that might make me look "holy" to the other person; but since that's not really my intention and the story was interesting, I went ahead and told it. I did feel a little uncomfortable afterwards because it made me feel like a name-dropper.
I started thinking about this. I feel that the buildup or formation of the self (ego) starts from the moment of our birth. Over time through upbringing, learning, and experience, we become the center of ourselves. From this center, we think, speak, and do things our way. You hear people say "That's the way I am" or "God has made me this way." Of course, we can change; but after years of forming shields and protective layers around the ego, it becomes difficult. Surrendering to God by displacing the ego with humility provides the solution. Nothing is impossible with God.