Jesus is most valuable, most desirable, in fact, indispensable to us, for only he can forgive our sins as he is God. He is the way and the truth and the life. To be more specific, only he can save us from eternal damnation and lead us to heaven. He is the one we need to go after, embrace, and follow with all our heart and our might. If you reject him, I will only respect you if you can solidly prove to me that he is false in some way, that you actually know more than he, or that your are a better person than he. My belief is that those who reject him are in reality running away from him, afraid of confronting God. How foolish it is to try to avoid something that is imminent!