(1) God's love is pure and unconditional. He continues to love us, even if we don't love him back. On the other hand, we easily love those who are nice to us, but wish to have nothing to do with those who turn us off. By God's standard, we really don't have any love there. Know that Christ wants us to love even our enemies. (2) To truly love someone, you must be concerned about that person's soul. To use one example, we have parents today who have no faith in God but claim to love their children. They spoil them by giving them all kinds of material goods to keep them happy and comfortable, while not teaching them any truths. These children will grow up to be another generation of lost souls. With zero concern for the souls of their children, these parents have no true love for their children.