If you want people to get excited about a certain product, you want to tell them how wonderful or great that product is, not how it is made, what you should do with it, how to use it, or where and how you can buy it. The same applies when it comes to getting people excited about Christ the Lord. We must exalt him, praise him, telling others how wonderful and awesome he is. Christianity is all about knowing Christ to take possession of him. Outside the Church, you find many inspiring personal testimonies and conversion stories posted online. The Church could definitely use this means to fire up the faithful.