People die. Some die and we say "So what?" because we don't know a thing about them. Some we feel sorry for even if we don't know them. And we are grateful to those who have died for our country. Then Jesus has also died, moving many of us to the point of even willing to die for him in return! Apparently, his death has awakened us to God's love for us and our need for salvation. Therefore, the death of Jesus is unique, most special, earthshaking, even celebratory, because it greatly glorifies God.