Jesus has made it clear that we cannot serve two masters ~ we must choose to serve either God or mammon. In everything we do, whether we are aware or not, we make the choice to glory God or ignore him. The world competes with God for our attention. Do we put God ahead of us or it it the other way around? Dying for Christ or living for ourselves? Do we choose the challenging, uphill climb toward heaven over the easy, downhill slide toward hades? We don't think about it, but it's also choosing whether we want to be rewarded now or later. Basically, it is all about choosing life or death.