In today's Gospel reading from Luke 17, Jesus taught the proper attitude of a servant. He said to his disciples, "When you have done all you have been commanded, say, 'We are unprofitable servants; we have done what we were obliged to do.'" This is what Jesus meant by "deny yourself." This is living for God alone. There is certainly no glamour associated with the role of being a disciple, but your reward will be freedom in this life and exaltation by God in the next.